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10 Million Camera+ Copies Sold! (and a snark peek at Camera+ 4)

by John Casasanta
January 31, 201331 comments

10 Million Camera+ Copies Sold!

We’ve just hit a pretty big Camera+ sales milestone… 10 million paid copies of the app sold! It’s pretty hard to believe that there are that many copies out there being used by all of you. Thanks very much for your support!

But enough about that. I’m a combination of both jazzed and chuffed to show you what we have coming-up for Camera+ 4…

An exclusive Camera+ 4 preview

For the first three major versions of Camera+, we tried to put a lot of emphasis on both design and functionality. But studies have shown that this isn’t the direction that the mobile industry is going. What’s now in vogue are much more primitive, “flatter” designs and a general scaling back of useful features. It’s become Clear that these flat designs that lack logical features are on the Rise and the more detailed designs with desired features are becoming as rare as Solar eclipses.

So following in the footsteps of all these trendy, new apps, we’ve removed all the rich Corinthian leather from Camera+ and whittled photography down to its barest essentials… shooting, gloating, limericking.

Shake to shoot

Camera+ 4: Shake to shoot

The first thing you’ll notice is that we’ve killed-off the viewfinder. The viewfinder is an antiquated concept and we’re trying to get with the times here.

The second thing you’ll notice is that the shutter button has also been retired. It just doesn’t get any simpler. But how do you actually take photos? Our innovative shake to shoot system is the answer to that. We’re still tweaking this as pics are coming out a bit blurry, but that’s a minor detail compared to the elegance of the feature.

Swipe to hear John Gruber gloat

Camera+ 4: Swipe to hear John Gruber gloat

Gruber was right. The skeuomorphism is wrong.

Gruber was also right about flat design. With the advent of retina displays, because of the higher pixel density and quality of the displays, there’s absolutely no more need to attempt to make designs look good anymore. The display does it all for you.

But don’t just take our word for it. Look for yourselves…

retina rulez!

When I saw this, I literally wet myself. If your knickers are dry right now, you obviously don’t get it and you’re not worthy of that iPhone 5 you’re holding.

And if you ignore the little detail that you don’t actually interact with elements on a newspaper as you do with software, you can easily see why Gruber’s idea that the evolution of software design parallels the evolution of print design is pure genius. The man knows his stuff.

Pinch to limerick

It may seem like we’ve scaled things back a bit too far feature-wise, but once you try our innovative pinch to limerick feature, you’ll quickly change that tune.

Camera+ 4: Pinch to limerick

Camera hardware advances

Using private APIs (shhhhh!), we’ve cleverly managed to find a way to overheat the camera circuitry in your iPhone. The result… TRUE ANALOG FILTERING!! Now every single photo you take will automatically have that decomposed Polaroid photo look that’s all the rage with the tweens these days.

Upgrading camera hardware


“Everything should be made as simple as possible, but not simpler.”
— Albert Einstein

What the hell did Einstein ever do that makes him such an authority? Did he ever make an app? Not as far as I know. With Camera+ 4, we’ve taken simplicity to an unprecedented level.

What’s taken us so long to jump on this bandwagon? We like to be a step or two behind the leading edge. The leading edge is scary… not scary like Lady Gaga, but still pretty scary, nonetheless.

Still not convinced? Stop being a hater! The vocal minority hath spoketh, and we’ve listeneth. We’re positive that once you try Camera+ 4, you’re going to love it it’ll change photography for you forever!

tap tap tap is a leading iPhone and iPad app developer and publisher.

We’ve been creating top-notch apps since the App Store first opened. Our apps are used by literally tens of millions of people in all corners of the world. A few of our favorite and most popular apps we’ve created are:

Who linked to this


  1. Robert
    10:36am, January 31, 2013

    Cant wait for this version! I never had anything interesting in my viewfinder anyway.

  2. Jonas
    10:52am, January 31, 2013

    This changes everything.

  3. Salvador
    12:03pm, January 31, 2013


  4. Adrian Pemsel
    12:05pm, January 31, 2013

    Why not just Shake-for-Da-Shit, downloading random food porn from instagram and republishing it with your polariod frame to all your friends on facebook/twitter/… ;-)

  5. Mope
    12:32pm, January 31, 2013

    Congrats to the 10M!
    But I think I will skip the upgrade. ;)
    Great sarcasm, btw…

  6. Sam
    12:58pm, January 31, 2013

    Congratulations. I’m so glad I moved to ProCamera. Your sarcasm and humour is of bad taste, and very unproffesional. That’s in regards to previous posts too. Goodnight!

  7. mhoutman
    1:26pm, January 31, 2013

    Great comments, now get some attention to apps you previously released. #embarrassing

  8. A.J.
    1:41pm, January 31, 2013

    You guys have quite possibly the best sense of humor out of any app business I have come across. Kudos. Some people just don’t have a good sense of humor anymore. Keep up the good work and I’ll keep loving Camera+.

    Also, thanks to that comparison of retina and non-retina displays, I now have to change my pants. Thanks for that.

  9. Charles T.
    2:41pm, January 31, 2013

    Some magically simple features there!

  10. Erik
    5:06pm, January 31, 2013

    Don’t quit your day jobs.

  11. David Perry
    5:16pm, January 31, 2013

    Shake to shoot will be the perfect tool for my new “sneezes remembered” series. I’m gonna start calling galleries right now to book showings. Thanks Camera+!!!

  12. Tim Cook
    9:02pm, January 31, 2013


  13. Vitor Callis
    9:50pm, January 31, 2013

    I really want that this it be a sarcarms… because if isn’t I really will hate that BULLSHIT!

  14. Moeppi
    12:25am, February 1, 2013

    Hilarious! ;’D

  15. Paul Dunahoo
    7:54am, February 1, 2013

    In case you didn’t pick it up, they are kidding.

  16. Josh Einstein
    10:24am, February 1, 2013

    Well I did make an app once but it kinda sucked. I’m more of a .NET guy.

  17. Zack
    10:42am, February 1, 2013

    Hilarious. Well done.

  18. Dave
    12:53pm, February 1, 2013

    Sounds pretty bloated.
    I’m waiting for the version that, upon opening, immediately snaps a photo and closes itself.

  19. Tom
    6:52pm, February 1, 2013

    Sounds excellent, can you make it over 150MB too please? And it would be great if it didn’t even save the pictures..

  20. Namit Gupta
    2:28am, February 2, 2013

    Great sarcasm! :P Congrats for the 10m.

  21. Stephen
    3:41pm, February 2, 2013

    This is inspired. Wonderful. I’d been trying to get this over to someone recently but this is so much better than the way I did it.

  22. malEssere
    9:31am, February 11, 2013

    Hey, what drugs do you use?
    Because i want some of it :-)

  23. primaking
    2:17pm, February 13, 2013

    will you release camera+ on android ?

    Thanks ;)

  24. Rick
    4:17pm, February 18, 2013

    Haha. I had to check whether it was 1st April. Looking forward to the next (real) update. Camera+ is still the best for simple edits. I recently downloaded Photoptic for more complex edits, but for most cases, Camera+ wins all.

  25. kenfur
    9:04am, March 5, 2013

    I recently Camera+ 3.7.1 for my I4. I’m a professional photographer and frankly have been amazed over the functionality of this app. Having said that, I would not install Camera+ 4 because from what I can see, you are removing most of the rich functionality that you have in 3.7.1.

  26. E
    11:38am, March 15, 2013


  27. Johntheone
    10:17pm, March 24, 2013

    You should have saved this for April fools, heh, the ammount of people on these comments taking it to heart. Buthurts.

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