tap tap tap

tasty bits for your iPhone

Our blog blog blog

Looking for more recent articles? We post new articles exclusively on our new blog…
snap snap snap.

Camera+ reaches 6 million sales milestone (+ lotsa sales figures charts ’n’ graphs)

by John Casasanta
January 13, 201227 comments

We’ve just hit our 6 millionth sale for everyone’s favorite iPhone photo app, Camera+. It’s been a while since I’ve done a sales figures post with all the number/charts/etc. But after taking a look at Camera+ sales over time, I found it interesting to see how much they’ve increased over the past several months, with the bulk of this being attributed to the success of the iPhone 4S.

Here are the weekly sales after Apple’s 30% cut…

Camera+ Worldwide Weekly Sales

Camera+ Worldwide Weekly Sales

The app has earned us a grand total of $5,125,844 to date.

Over the past 6 months, Camera+ revenue has increased over 3x. Play along and fantasize for a second about that trend continuing over time… if it keeps going, by 2018 our daily sales would be twice the world population. Yeah, this growth might not be sustainable over time. Anyway…

The two most relevant things contributing to the large jumps on the right side of the above chart were the launch of the iPhone 4S in early October and the annual Christmas bump. Both were increases that were expected but what’s been surprising is how long each has lasted.

When the iPhone 4S came out, Camera+ sales have approximately doubled and have sustained that new level since then. And with Christmas, even though it occurred weeks ago, sales have increased by about 2/3 more than the level they were before the holiday.

In comparison to last year, even though Camera+ was ranked higher on Christmas Day then (#6 last year versus #8 this year), the app tanked and fell off the Top 100 by the middle of January. This year, it’s actually risen in rank since Christmas and is currently at #4. And the tail of the Xmas bump is looking like it’ll be very long… even weeks after the holiday, sales numbers are still up considerably and not tapering-off by much at all.

It’s pretty obvious that the iPhone 4S has been doing incredibly well since it debuted.

The following graph shows Camera+ total sales over time. It’s interesting to see the increasing trend this way (not to mention the insane slope the last few months).

Camera+ Cumulative Sales

Camera+ Cumulative Sales

Various other Camera+ statistics

  • on average, a copy of Camera+ is sold approximately every 3 seconds
  • Camera+ was the top selling non-game app in the App Store in 2011
  • over 5 million out of the total 6 million Camera+ sales have been in just the past 12 months
  • Camera+ has had over 950,000 sales in the past 30 days alone
  • even with the overall volatility of the App Store, Camera+ has consistently ranked in the Top 10 since early September
  • in-app purchases of the “I ♥ Analog” effects pack only account for about 5% of Camera+ total sales, but this still adds up to over 340,000 sales to date, which on its own, would make for a highly successful standalone app

What’s the most surprising thing about all these stats? It’s that Camera+ has achieved all this and has never ranked #1 in either the US Top Paid or Top Grossing charts.

tap tap tap is a leading iPhone and iPad app developer and publisher.

We’ve been creating top-notch apps since the App Store first opened. Our apps are used by literally tens of millions of people in all corners of the world. A few of our favorite and most popular apps we’ve created are:

Who linked to this


  1. Craig
    11:08am, January 13, 2012

    Awesome! Good for you TapTapTap. Cam+ is a great app and is worth all the success you’ve gotten.

  2. Leonardo
    11:41am, January 13, 2012

    Congratulations on the success! Well deserved.
    I can’t wait for the next new innovations!
    Greetings from Brazil!

  3. Martin LeBlanc Eigtved
    11:48am, January 13, 2012

    Great work guys and well deserved!

  4. BSmith4832
    12:11pm, January 13, 2012

    Short story time: I’ve owned every iPhone since the 2G and after a year or so with the 4, I got bored and went to Android. For almost 8 months with an 8mp camera on the Inspire 4G, I struggled to achieve photos anywhere as good as my 4. I tried different ROM’s, different camera apps, tweaking, even reaching out to one of the app devs in order to provide help to improve their (relatively good) app to function better on newer Android phones. After 8 months, I tragically realized I had a miserably difficult time achieving what I was able to ever so simply do with the iPhone 4 and the Camera+ app. When the 4S launched, I happily picked one up and Camera+ was the first app I welcomed back with open arms.

    I’ve followed the Camera+ team since the beginning and have always been impressed at your willingness to share your success with your fans and keep your users in the loop. It says a lot for your company and as one of your fans, I wish you all the best in the future! Thank you for your excellent app!

  5. iynque
    1:03pm, January 13, 2012

    Maybe I missed it, but… Snowy owl?

  6. Robert-Paul Jansen
    1:14pm, January 13, 2012

    Congrats & Deserved. 99% of my photos is made with your wonderfull app and I’m sure you’ll keep updating with wonderful updates.

  7. Bianca Collins
    1:17pm, January 13, 2012

    Congratulations! Great job!

  8. Rich
    3:03pm, January 13, 2012

    Your success is directly related the release and stratospheric adoption of Instagram app on iPhone… Me thinks;)))

  9. Anthony Ng Monica
    7:55pm, January 13, 2012

    Interesting set of statistics - thanks for sharing. Also, fantastic results, very much deserved. Love the app.

  10. Johntheone
    9:11pm, January 13, 2012

    Like a baws!

  11. wakuwaku
    10:39am, January 14, 2012

    Congratulations guys with the success!! Great post, I have mentioned your story on my blog too. greetz

  12. Ouriel Ohayon
    8:00am, January 15, 2012


    did you add the revenues you generate from Linkshare (apple affiliation link on your site?)

    But that s a pretty amazing performance: you stayed 69% of the time in the top 5 paid apps in the US (since nov 12) and nearly 94% of the time #1 Photo &Video Apps (still in the USA) - since nov 12 [when we started tracking this data]

    You did well in many countries except curiously in France where you did not reach such highs

    any idea why?

    Ouriel Ohayon

  13. Dee
    10:47pm, January 15, 2012

    this is one of my best purchased from the App Store. Love the app and it’s great to see how it grows. That’s good news to all of us, it shows that the apps will keep on developing and improving :)

  14. CameraKennis
    1:44pm, January 17, 2012

    Well done! Keep up the good work!

  15. ilGaspa
    1:52am, January 18, 2012

    Will we ever see a basic VIDEO RECORDING mode? :|

  16. GoCatGo
    3:02pm, January 18, 2012

    “What’s the most surprising thing about all these stats? It’s that Camera+ has achieved all this and has never ranked #1 in either the US Top Paid or Top Grossing charts.”

    The long tail in action; what a great success story.

  17. Eleanor
    5:00am, January 21, 2012

    It was great until it started crashing when I used the zoom. I sent in my crash reports as requested but got no response. So now I’m stuck w using Camera’s zoom which doesn’t cause a crash. If I had software on the iMac which started acting strangely I would uninstall and reinstall it. Is there anything comparable I can do on the phone?

  18. Sarah
    7:01am, February 8, 2012

    I’m a big fan of the iPhone 4S camera. The apps are good. This one looks cool The accessories you can get for it are amazing too. The Olloclip is genius. It’s worth checking out.

  19. sozdar
    5:44am, February 9, 2012


  20. Tony Elmer
    3:32am, February 14, 2012

    The greatest photography app for IOS. Hooray!

  21. MischiZ
    7:34am, February 24, 2012

    Too bad no more update.

  22. Adam
    12:35am, February 28, 2012

    Great Photo App, really love using it.
    A digital darkroom version for the Mac would be fantastic.
    Keep it going guys.

  23. Andrei
    2:33am, March 8, 2012

    Your work is truly inspiring! Thank you for sharing all these info!

  24. Hispano
    6:41pm, April 17, 2012

    I love the Camera+ app. That was the first App I downloaded when I got my iPod 7th gen. :)

  25. mark T
    2:58pm, June 24, 2012

    Please Please pretty please write it for android!

  26. John
    10:21pm, October 8, 2012

    By far the best camera app i have used.

  27. Lauren
    6:54am, January 12, 2013

    Great 1 posting. Common difficulty is actually G. change ones own spirit far too often.

the comments are now closed