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Introducing MagiCam… simply perfect photos

by John Casasanta
June 18, 20144 comments

MagiCam

Our flagship app, Camera+, has just turned a ripe, healthy 4 years old. With around 12 million copies sold, it’s by far the top-selling photography app of all time. So where do we go from here?

While Camera+ and its countless imitators will always have a major place in photography, we decided to take a step back and figure out where the future of iPhone photography is headed.

One of the most significant and revealing factors had to do with the realization that most people who share photos don’t actually make any edits to them once they snap them. We saw this right from our own sharing statistics and it was reinforced through stats about the most popular sharing services.

Think about that for a second… Most people just shoot and share without doing a thing to their photos. And these are the photos that are actually shared. It goes without saying then that by far, the majority of photos taken are unedited, unfiltered, untouched in general.

So why not attempt to make every photo you shoot look amazing with absolutely no effort? Well, that’s exactly what we did with our brand new app, MagiCam. It’s a fresh, new experience in photography and the result is simply perfect photos.

Here’s Lisa Bettany to show you what MagiCam’s all about…

You can find out all about about MagiCam right here.

Or if you’re already sold, head straight over to the App Store and be the first person on your block to experience this groundbreaking pioneer of the next generation of iPhone photography apps.


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4 comments

  1. Platkus
    9:28am, June 18

    Is there a URL scheme for launching MagiCam from Launch Center Pro?

  2. Noël Rosenthal
    4:27pm, June 18

    magicam:// is the associated url scheme

  3. Byron
    7:20am, June 24

    Love the app! What are the odds that you’ll let us occasionally save shots with the Magic off? There are times when the original shot is actually better: in low-light situations with warm lighting or lots of browns and yellows for example (Magic made a shot of beef stew with plantains look unappetizing). Seems like it should be simple enough to make that “On” button useful.

    An option for full-screen trigger would be neat, too.

    Thanks for a great app though. It’s my go to for quick shots.

  4. Paul
    1:55pm, July 28

    So while we wait for months for the iPad update of camera+, you spend time creating another app? ;)

    why not just an option to turn camera+ In simple mode with a switch, an in app purchase. No need to create one more app! Just wondering.


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