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The coolest thing anyone’s done with Camera+

by Lisa Bettany
May 4, 201160 comments

Over the past months, we’ve seen people create some remarkable things with our app, but New York wedding photographer, Joshua Brown took it to a whole new level by publishing an entire book of breathtaking photos of his recent trip to Italy taken exclusively with Camera+.

Joshua Brown Italy

I was really happy to see Joshua’s heavy usage of one of my favourite FXs, Contessa from our I ♥ Analog pack. The monochrome FX works really well with the Italian countryside and brings a nice cohesion to the group of photos.

Joshua Brown Italy 2

Joshua Brown Italy 1

Joshua Brown Italy 3

Joshua Brown Italy 4

We’re going to give away 5 copies of Joshua’s printed book. If you want the chance to be one of the lucky winners, simply tweet about this. We’ll pick the 5 winners randomly from everyone who enters. Good luck!

Update: Joshua Brown, the creator of the book, posted a comment below where he discusses some of the details about how he shot and processed the photos that make up the book.

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Who linked to this


  1. Oscar Alaniz
    2:19pm, May 4, 2011


  2. Fabian
    2:21pm, May 4, 2011


  3. vickie
    2:21pm, May 4, 2011

    off to check out this ap for my iphone as well. i spin yarn and knit alot and so do my friends I will have to do a series of pics based on that with this ap

  4. Jason Stoff
    2:26pm, May 4, 2011

    This is awesome - and kind of similar to my BeautifuLOU project. Love it.

  5. Andrea
    2:39pm, May 4, 2011

    What’s the size of the printed pictures? They look awesome but originally they were 72dpi pictures… curious to know about the resizing and resampling procedures

  6. imac74
    2:41pm, May 4, 2011

    cool !!!!!!!

  7. Emil H.
    2:44pm, May 4, 2011

    Is there HDR functionality built into the app that I am not aware of?

  8. Shafnitz
    2:54pm, May 4, 2011

    Very cool. Makes me want to try to do the same.

  9. Lisa Bettany
    2:56pm, May 4, 2011

    @Emil H. We added an awesome new feature in the last update called Clarity which brings out all the details in your shots and livens up dull pictures similar to what HDR does.

  10. Michael
    2:59pm, May 4, 2011

    a gifted photographer, great work.

  11. chrisbtoo
    3:07pm, May 4, 2011

    @Andrea: don’t know where you got the idea that they’re 72dpi - when they’re in the camera’s sensor they’re packed in at about 10M dpi, and the output image is somewhere around 2000*2600 pixels.

    You could get something like a 10” wide portrait shot at 200dpi printed.

  12. naomi yamada
    3:07pm, May 4, 2011

    Totally inspired! Beautiful. Thanks for sharing. Ciao!

  13. Trudy
    3:14pm, May 4, 2011

    Beautiful work. Creative and vivid.

    *looks for passport and iPod*

  14. Ola
    3:37pm, May 4, 2011

    Ohhh!! Cinque Terre. Was there last year. Amazing place!

  15. Samantha
    4:43pm, May 4, 2011

    Wow, they are some really beautiful images. They look like they have been taken with a DSLR. Amazing.

  16. jon
    4:48pm, May 4, 2011

    Inspiring and yet again more amazing pictures from Camera+.

    I rarely take my DSLR out now, let alone fiddle about with editing after. I get instant satisfying results straight out of the app…. like a pro!

  17. Husk Eisborn
    4:52pm, May 4, 2011

    fantastic, he gave me some ideas on how to fill the application for my future photography

  18. Doug
    4:54pm, May 4, 2011

    Amazing photos so good it’s making me want to return to Europe soon with my Camera+ app.

  19. Kristine
    5:49pm, May 4, 2011

    impressive ! I’ve been using camera+, lovely to see it taken to this level !

  20. Ken
    6:17pm, May 4, 2011

    Are the pictures all taken with iPhone 4?

  21. manuela matos monteiro
    6:32pm, May 4, 2011

    really fantastic!

  22. Tony
    8:39pm, May 4, 2011

    I was in Positano. Just wished I had Camera+ at the time! Great photos!

  23. Joshua Brown
    10:28pm, May 4, 2011

    Hey Everyone,

    Thanks for the kind words. I have been taken off guard by all the emails and twitter love for my vacation photos :) If you have any questions let me know, but to answer a couple of them…

    They were all shot and processed with an iPhone 4. I actually went out there to shoot a wedding in Florence, so I had my 5D with me, but I really felt like I wanted to just relax and not haul a bunch of gear around all week. I did actually bring the 5D out a few times, but all the images that made it to the book were from the iPhone.

    Almost all the images were underexposed slightly to retain highlight detail, then I used the Clarity scene to bring the shadow detail out, then I usually ended it with Contessa or Sunkissed depending whether I wanted BW or Color. I also tried to get a proper white balance, then locked it, since the iPhone skews towards cold most of the time.

    Here are all the places you can find me online if you would like to keep in touch.


  24. Michael R.
    11:00pm, May 4, 2011

    Hi Camera+ and Lisa:

    I may be launching a website soon, by the end of summer. I have investment backing (plenty of it) and if the site goes live, I’d love to incorporate some type of cross-promotion for Camera+. Please email me; I believe dialogue could be mutually beneficial.

    The third and fourth colorized pictures are beautiful and what interested me from first glance.

    2:16am, May 5, 2011


    2:17am, May 5, 2011

    Awesome wt a pictures

  27. MikeCTZA
    2:56am, May 5, 2011

    Very nice photos, makes me want to go back to Italy on another holiday

  28. Yavuz SEZER
    3:41am, May 5, 2011

    I loved it… He is one of my favorite Photographer. I’d like to win one of his book. I tweeted already.

  29. Kirsty
    5:05am, May 5, 2011

    These photos are beautiful!

  30. Jimmy D
    11:54pm, May 5, 2011

    Nice to see the Iphone put to use by such an talanted photograhper. Love it!

  31. Raj
    12:30am, May 6, 2011

    Too good!! This proves that, its not the camera which matters, its the photographer eyes which matters.

  32. Gary Sims
    3:34am, May 6, 2011

    Joshua, tap tap tap,

    Thanks for these photos, they are very inspiring… Here is my own attempt with Camera+ in and around Bran, Transilvania, Romania… Including Bran’s castle!

    Thanks, Gary

  33. exNewt
    4:25am, May 6, 2011

    I did the same thing on a business trip to Australia and New Zealand this year. I wanted to cut the weight I was carrying to an absolute minimum, so camera at home and iPhone only. Camera+ made some great shots

  34. Sami
    4:44am, May 6, 2011

    Simply brilliant! Thanks for sharing! Will definitely make a few vacation books now with Camera+ photos.

  35. Max Berkowitz
    5:04am, May 6, 2011

    Great job Josh, I’ve always said Camera+ is one of, if not the best camera app available for the iPhone and your wonderful book is further proof of that. Well done.

  36. Andrea
    5:05am, May 6, 2011


    Thanks for the explanation, now I get it. I must admit that I thought that Camera+ was somewhat downscaling the picture to apply the effects, which is what actually happens with Instagram, not Camera+.

  37. Steve
    7:02am, May 6, 2011

    Nice work! Makes me now want to go to Italy. Well done.

  38. James Campbell
    7:41am, May 6, 2011

    Nothing new here. There are over 30 iPhone photo books that have come out in the past year alone that are spectacular. This seems like more of an advertisement for camera+, which doesn’t need the press because it is a great app and definitely deserving of the #1 spot for photography apps on the iPhone.

  39. Rautemberg
    9:39am, May 6, 2011

    O equipamento não faz de ninguém um bom fotógrafo. Parabéns ao fotografo pelas belas fotos!!

  40. julian
    11:24am, May 6, 2011

    this is great. i actually am in the process of doing the same thing. i currently have over 200 photos i’ve taken and edited with camera+. i’ve been planning on making a book for a while now. it’s cool to see other people doing it as well.

  41. Gdub
    11:49am, May 6, 2011

    Thanks for sharing some of the process Joshua. How do you control the exposure Vs. the white balance? I’m not sure how you could do that independently with in Camera+ Am I missing something?

  42. Joshua Brown
    12:51pm, May 6, 2011


    White balance is a little trickier. Once you tap to focus, then tap the plus to bring up the independent exposure control, there is a little WB lock button in the corner. When the iPhone is balancing it too cool, I actually just point it up at the sky, which forces the camera to warm up, then I lock the WB and come back to the subject. Kind of tough to explain, but hopefully that makes sense.

  43. Joshua Brown
    12:52pm, May 6, 2011

    Also, for anyone interested, I have created a gallery on Photoshelter if you would like to order an individual print, or just take a closer look at the images.

    I posted a coupon code for 20% off on my twitter feed @joshuabrown

  44. dnrfleming
    2:55pm, May 6, 2011

    Like exNewt, myself and many others are doing similar projects on flickr. Mine is the iPhone’s take on the popular 365 project (a pic a day). I’d say only 2 or 3 of the shots I’ve posted to the group haven’t been shot from camera+. The only thing I wish is that it saved a copy of the original after editing.

  45. Simon
    3:29pm, May 6, 2011

    My wife and I “eloped” to the Amalfi Coast a few years ago - seeing these photos brought up some pangs of nostalgia for me.

    And, @dnrfleming, there’s an option in the prefs that lets you save the originals to your camera roll.

  46. Armando A.
    4:15pm, May 6, 2011

    WOW ! I use Camera+ daily, it sits right on my first homescreen, and i thought my was taking my shots to the next level!
    Time to push the bounderies on this baby !
    Just bought Analog pack and lovin it !

  47. Curtjn
    11:14am, May 7, 2011

    Great shots! This TOG did a great job with a cool piece of technology!

  48. enrico
    4:40pm, May 7, 2011

    Yes, but without PP?

  49. Erik
    4:09pm, May 8, 2011

    You guys need to put together a desktop app for the Mac App Store. I’d really love to be able to quickly apply your scenes and effects to photos from my DSLR.

  50. Kate
    10:21am, May 9, 2011

    I just downloaded this app and it is amazing. So excited!

  51. Richard B
    11:16am, May 10, 2011

    Joshua, an inspirational piece of work, superbly executed. You’ve truly confirmed my belief that the iPhone is spearheading a new direction in photography. However, let’s not forget that all the technology in the world can’t make you a great photographer - it’s still the person behind the camera that makes it all work. And in your case it works very well indeed.

  52. MattT
    4:21pm, May 16, 2011

    Inspiring set of photos!
    There’s a massive range of iPhone photo apps out there, so sifting through to find the good ones is hard work. But I wouldn’t be with out Camera+ - this collection is a testament to a great app and an excellent photographer!

  53. Gemma
    4:59pm, May 17, 2011

    I still can’t believe iPhone can do that! iPhone is now a serious consideration. I wonder if there’s a photo app with short depth of field.

  54. Carl
    2:01am, May 26, 2011

    Great photos! Can you please tell me how to set the white balance. Thx!

  55. James Purpera
    9:55am, May 30, 2011

    We’ve been plugging your app on our facebook page for a couple of weeks now. It is just amazing. i have a question? Was any of these takin in Sicily? It reminds me me of a town i once visited with my wife.

  56. B
    1:56pm, May 31, 2011

    I’ve actualy been using Camera+ for the same thing, check out my gallery @


  57. Helene
    2:34am, June 11, 2011

    Simply brilliant! And inspirational!

  58. Jim
    11:19am, June 14, 2011


    I’ve been using Camera+ for, but Joshua Brown’s photos are way way better!

  59. Maggie
    7:47am, October 15, 2012

    I’ve been using Camera+ for several months now. What app was the photo book made with as I see no photo book option on Camera+? Thank you :)

    9:01am, November 4, 2012

    Hi there everyone, it’s my first pay a quick visit at this website, and piece of writing is truly fruitful designed for me, keep up posting these posts.

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