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The Heist 1.1: Dividends

by Phill Ryu
April 25, 201227 comments

Bundle of Loot

Last year, we released The Heist for iPhone. The reaction was awesome.

We’ve since been thinking a lot about what worked. Running through the list:

• Heist theme, story and setting
• 4th wall-busting light ARG elements
• Fiendish puzzles to solve
• Crack the MacHeist vault
• Awesome production value
• Free software, with Eets as a freebie to loot at the end

It’s a fine list, and it’s tempting to pat ourselves on the back for successfully porting the essence of the MacHeist experience to iOS.

But we started thinking about what didn’t work, or what might be missing, and then it hit us. We had somehow managed to forget the very thing we’re famous for – a bundle of awesome, discounted software, and delivering insane, bordering unbelievable value for our customers.

So we made it a bundle.

New in The Heist 1.1, crack the safe and loot up to $25 of awesome games for Mac and PC… PLUS, we’re also lowering the ticket price to just 99¢:

Bundle of Loot

*World of Goo limited to the first 25,000 who make it to 100% completion

Yes, it’s an absurd, impossibly good value proposition. We figured if we ran the numbers, they wouldn’t work out. So we forgot to run the numbers.

This one’s on the house. Enjoy!


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27 comments

  1. Rachel
    8:49am, April 25, 2012

    Will there be an ACTUAL Macheist anytime soon? ie not just games? :)

  2. Nate
    8:55am, April 25, 2012

    I am also wondering if there will be a macheist (Mac apps) not just a gameheist (games only)? Keep up the great work!!!

  3. Phill Ryu
    8:59am, April 25, 2012

    I might be taken out to the back and shot for this, but yes, one just might be in the works.

  4. KurtB
    9:17am, April 25, 2012

    I, too, am way more interested in gruvy apps than games. Don’t get me wrong, games are cool. But some of the apps I’ve scored thru Macheist I’ve upgraded and still use. I’d have never tried them if it weren’t for the bundle. As for the games. Well, I still use some of the apps. ;-)

  5. Chip
    9:36am, April 25, 2012

    I completed Heist months ago to 100%, saved the game center achievements, then deleted the app. Now to get anything in the bundle I’ve got to 100% the game again?

    I hate the way iOS doesn’t keep save games.

  6. Blake
    9:37am, April 25, 2012

    So do we have to purchase The Heist again? Is it a different game with different puzzles?

  7. Hans
    9:47am, April 25, 2012

    Just like chip I already completed the 100% ocd months ago. Do we need to complete it again or will the extra loot be added to macheist, only eets shows up there now.

  8. Phill Ryu
    9:54am, April 25, 2012

    Hey Blake: If you already purchased The Heist you should be able to download it from the App Store for free and will not be charged again.

    Hans and Chip: You’ll have to crack the safe again if you deleted your app! Please blame Sophia for this, it’s all her fault. :P

  9. yukis
    9:57am, April 25, 2012

    Yes, the Puzzle Agent was hidden inside the vault,
    but I could not find The World of Goo.

    Is this also hidden in the vault??
    Sure I have OCD Discount…

  10. Michael
    10:03am, April 25, 2012

    How about a sale on all Macheist apps? That’d be awesome too.

  11. Alex
    10:18am, April 25, 2012

    If only I hadn’t deleted the app nearly 6 months ago when it became apparent that no updates we forthcoming. Pointless to keep it installed if I’ve completed it at OCD levels.

  12. Steve
    1:57pm, April 25, 2012

    I got Eets, World of Goo, and 100% OCD, but I didn’t get Puzzle Agent…how can I get it?

  13. Mike
    2:06pm, April 25, 2012

    I completed the game 100% months ago, thought there weren’t going to be any updated and deleted. Then today I reinstalled and completed it again. I didn’t get world of goo though. Is it only for new people?

  14. engessa
    2:10pm, April 25, 2012

    So, already 25.000 people with OCD that got World of Goo?

    @Steve: You can find Puzzle Agent beneath the pillar in the fault.

  15. JPDyson
    3:02pm, April 25, 2012

    I’m in the same boat as Mike. Re-completed the game, no Puzzle Agent or World of Goo.

  16. Shawn
    4:25pm, April 25, 2012

    Are the codes used up cause I didn’t get either of them and I went from 0% right to 100%?

  17. Cory
    8:16pm, April 25, 2012

    Where could they hide that Puzzle Agent code… Hmmm… Maybe it’s right under your nose… *Wink-Wink*

  18. Carolyn in Baltimore
    11:28am, April 26, 2012

    I deleted it too after finishing. But started again now that I had forgotten everything. And……luckily I already have World of Goo.

  19. BJ Wanlund
    8:30pm, April 26, 2012

    I’m having the same problem. re-did all the puzzles to 100% completion. Can’t even login with my MacHeist account either, I deleted the app months ago as well, thinking they’d never update it… oops.

  20. Hernán J. Colon
    9:19pm, April 26, 2012

    Had some trouble loggin in…but had to doo 100% all over again and only got Eets, certificate and Puzzle Agent…and I wanted World Of Goo :(
    Guess those 25,000 codes didn’t last long…

  21. Dan
    7:36pm, April 27, 2012

    So world or goo is already gone? Might as well quit these puzzles are a pain in the ass

  22. Jeffrey
    5:25pm, April 29, 2012

    I got Eets from the original heist and it still showed up this time, and I also got World of Goo… The 25000 copies were not all taken yet, as it worked for me. I can’t find Puzzle Agent though… can anyone tell me where it is?

  23. Jeffrey
    5:35pm, April 29, 2012

    Nevermind, I got Puzzle Agent… IT is underneath the pillar in the vault, except my initial attempts at moving the pillar by sliding my finger weren’t working. The solution was to exit and reopen the app, essentially restart it, and then the pillar was movable and the suitcase below it was found.

  24. Hernán J. Colón
    6:00am, May 4, 2012

    Oops! Seems World Of Goo is still available…restarted iPhone and then it appeared on the suitcase.

  25. Karen Page
    9:45am, May 18, 2012

    I purchased and downloaded “The Heist,” When I pushed the icon for the game, the first screen displayed a safe with lines below, then it immediately rolled over to a screen that showed an incoming call from something or someone named “Sophia” with its/her picture. That screen also and highlighted the Answer option at the bottom the screen. The Decline option remained dark. Is this an iPhone issue or a taptaptap.com issue? Or perhaps a Verizon issue?

  26. Atm
    9:40pm, August 4, 2012

    I have done everything !!!! Restarted my phone twice but still cant seem to move the stupid pillar !!!!! Please help!!!

  27. David
    3:14pm, October 24, 2012

    Has world of Goo gone now? I downloaded the heist when it was a paid app originally.


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